Experienced Senior UX & Product Designer.

Digital design for businesses, organizations, start-ups and individuals.

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Skills

UI

User Interface Design

I design user-friendly interfaces that are visually appealing and intuitive to use. I understand the importance of creating a user interface that is easy to use, and I strive to ensure that the product or service meets the target audience's needs. My UI design process ensures that users are motivated to use the product or service, providing them with an enjoyable user experience.

UX

User Experience (UX) Design

My UX design process involves understanding user needs and behaviors, creating a user-centered design, and testing the product or service with real users to ensure that it meets their needs. I understand the importance of creating a product or service that provides a positive user experience, and I strive to ensure that the design meets the target audience needs.

P

Prototyping

My Prototyping process involves creating a rough version of a product or service to test and validate ideas. It helps designers quickly create a working prototype that can be tested with users, allowing them to refine the design and identify areas for improvement. I understand the importance of creating a prototype that accurately reflects the product or service.

LD

Logo Design

I create custom logos that reflect the personality and values. My process involves researching the compnay, product, service or individuals, understanding the goals, and creating multiple logo concepts that capture the essence of what we need to communicateand have a unique logo that stands out from the competition and captures the attention of the targeted audience.

About me

I help create user-friendly interfaces that are visually appealing and intuitive to use. My user-centered design approach ensures that the product or service meets the needs of the target audience.

I use prototyping to quickly create a working model that can be tested with users, allowing me to refine the design and identify areas for improvement. I also use usability testing to uncover usability issues, validate design decisions, and uncover user needs. My goal is to create a product or service that provides a positive user experience.

Alex Martinez – Senior UX & Product Designer

I have worked with startups, agencies and brands around the world for clients as Walmart, Diageo, Mozilla, Puma, Smirnoff, Diners and IBM.

I am a UX Designer who helps to connect user needs with products and services goals in many industries. It's not about only understand people's needs, but fit into their shoes. After graduating as Graphic Designer in 2007, I started to work on branding, motion graphics and digital illustration.

I specialize in designing innovative and engaging digital experiences. I am passionate about creating effective solutions for a variety of clients, including websites, apps, and digital marketing campaigns.

Design process

My design process varies depending on the type of project, the complexity, time, and budget, and is based on the Design Thinking methodology of the Interaction Design Foundation. By relying on this methodology, we can ensure the design process is user-centric and that we will create a product that is not only functional but also aesthetically pleasing.

1. Empathize

In this step, we focus on understanding the users and their needs. This involves gathering data through interviews, surveys, and other methods and creating a user persona to help identify the target customer. Understanding the user and the business can create a product that meets their needs and wishes.

2. Define & Ideate

This involves identifying the problem, creating a problem statement, and developing a clear understanding of the goal of the project. This step helps to ensure that the project is focused and that everyone is on the same page regarding the objectives.

3. Design & Prototype

In this step, we ideate potential solutions. This involves brainstorming ideas and generating potential solutions to the problem. It is important to consider different perspectives and to explore different solutions before narrowing down the options. This will ensure that the best possible solution is identified and that the project is successful.

4. Handoff & Dev. Support

I provide feedback on the implementation, to resolve any discrepancies between the design and the implementation. This ensures that the final product meets the design requirements and provides the best user experience possible.

Latest work

Codiga.io

Product Design, User Interface Design, Design System

2022

Code-Snippets.dev

Product Design, User Interface Design

2022

Rose.ai

Product Design, User Interface Design, Logo Design

2021

Puppy Spot

Product Design, User Interface Design, Design System

2020

Stratum Security

Website Design

2018

Incetar

Logo Design, Squarespace Website

2018

Email

antidx@gmail.com

You can also reach me at